Case #6
1000+ FTD for 18 consecutive months without audience burnout
CAC — 69$
Cohort payback — 4 months
1000+ FTD monthly from one blogger for 1.5 years
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The task was to make a powerful entry into a new region for the product and establish a continuous flow of leads from bloggers without audience burnout the following month (as usually happens).
We selected the top regional leader by subscribers and reach, signed an exclusive contract with him, and blocked competitor access. We agreed on 5 mentions per month across all of the blogger’s social media.
We selected the top regional leader by subscribers and reach, signed an exclusive contract with him, and blocked competitor access. We agreed on 5 mentions per month across all of the blogger’s social media.
Each placement was made as native as possible, weaving the product integration into the blogger’s usual content. Every month, we updated creatives using local holidays, product updates, and special giveaways with blogger-specific offers.
As a result, this single blogger consistently brought in more than 1,000 FTDs every month for 18 months, while simultaneously making the product the most recognizable among the target audience in the new region, which drove exponential growth of organic traffic.
As a result, this single blogger consistently brought in more than 1,000 FTDs every month for 18 months, while simultaneously making the product the most recognizable among the target audience in the new region, which drove exponential growth of organic traffic.
Before
The product was unknown to the target audience in the new region. The Influence channel was not used. The main advertising channels were paid search and affiliate partners in a narrow niche.
After
After 18 months, the product ranked first in brand awareness in the region according to BHT measurements and generated over 18,000 first deposits from just one blogger.
Results in Numbers:
Cumulative contribution of the blogger to the INOUT region, monthly, including organic:
20%
From one blogger consistently every month for 18 months:
1000+ FTD
CPL from the blogger below the regional average:
By 25–30%
Long-term exclusive contract without the right to advertise competitors
Creative freedom: ad inserts were always integrated into the blogger’s main content formats, rather than looking like separate ads
Flexible mechanics: creatives and offers (giveaways, challenges, VIP chats) were updated monthly so the audience always had fresh reasons to take action
Consistently ran 2 special projects per quarter with other bloggers to refresh the audience
Planned an event calendar for the region and globally, creating unique campaigns around them
How we achieved the result:
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Details
Sole Proprietor: Nizhenko Ilya Alekseevich
Tax ID: 773167402700
Primary State Registration Number: 320774600393423
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