Case #5
$180,000 profit
ROI 380%
Payback — 14 days
Reduced CPM for reach formats by 3 times
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The client wanted to increase reach without increasing the budget. We were already working on improving conversions across the entire funnel, from creatives to product. This time, we suggested focusing on the commissions the company was paying to intermediaries.
We calculated the total commission volume, compared it to the cost of hiring an in-house team, and highlighted the lost profit. It turned out that per year, the company was missing out on around 26,000 new deposits (and in monetary terms, the number was even more impressive).
We calculated the total commission volume, compared it to the cost of hiring an in-house team, and highlighted the lost profit. It turned out that per year, the company was missing out on around 26,000 new deposits (and in monetary terms, the number was even more impressive).
As a result, within 6 months we built an in-house buying team and removed 50% of intermediaries, keeping only the most effective ones. We implemented strict quality criteria: native integrations, product demonstrations, proof of winnings — and most importantly, gained the ability to control this team and manage changes.
The outcome: CPM decreased threefold, CAC dropped by 35%, and organic traffic doubled.
The outcome: CPM decreased threefold, CAC dropped by 35%, and organic traffic doubled.
Before
Buying through intermediaries — opaque commissions, slow responses, working with competitors. No control over the process. Six-figure losses in USD annually.
After
An in-house, fully managed team. CPM 3x lower, CAC −35% compared to agencies. Expertise remains within the client’s business, costs became transparent, and previously lost profit now stays with the client.
Results in Numbers:
Period:
6 months
Investment:
Increased 4 times
СPM:
Decreased 3 times compared to the average value of the previous half-year ($13.5 → $4.5)
Organic metrics:
2 times higher compared to the average value of the previous half-year
Implemented quality criteria for media buying through intermediaries (smooth transition to the product no later than in the first third of the video, showing the platform for a few seconds, demonstrating winnings, etc.)
Built our own in-house team and reduced prices by 60% compared to agencies
Tested different launch formats: packs of 5–50 videos in one day / releases of 10–15 videos three times a week / packs of 20–40 videos once a week — and found the best-performing format
For bloggers with the highest number of views, additionally purchased IG stories to impact direct metrics and push the audience (achieved CAC $160 vs. the average of $400)
How we achieved the result:
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Details
Sole Proprietor: Nizhenko Ilya Alekseevich
Tax ID: 773167402700
Primary State Registration Number: 320774600393423
team@1m.agency
