Case #4
$70,000 profit
ROI 350%
Payback period — 20 days
$70,000 from Entertainment Streams about Trading
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The task was to revitalize the perception of trading, increase LTV among the active audience, and reduce the cost of acquiring new users. To achieve this, we launched regular live streams three times a week on the existing channel of an in-house blogger-actor.
In these streams, the blogger and his friend traded “on a dare,” and viewers were given the opportunity to influence their trades. The loser had to complete tasks chosen by the audience — from calling an ex to confess love, to ordering 1,000 pizzas at his own expense from any pizzeria.
In these streams, the blogger and his friend traded “on a dare,” and viewers were given the opportunity to influence their trades. The loser had to complete tasks chosen by the audience — from calling an ex to confess love, to ordering 1,000 pizzas at his own expense from any pizzeria.
Along the way, they educated viewers on trading and shared signals. To spice it up, we added a giveaway of a fully equipped gaming room for deposits.
As a result, it turned into a show format that combined humor and profit. Trading activity among existing players increased by 15%, and the cost of acquiring new ones dropped by half.
As a result, it turned into a show format that combined humor and profit. Trading activity among existing players increased by 15%, and the cost of acquiring new ones dropped by half.
Before
The blogger’s channel featured standard trading videos, which the audience had become used to. The cost of acquiring new leads was rising.
After
We managed to re-engage the current audience and attract new users thanks to a fresh, vibrant, and entertaining format where everyone benefited: blogger-actors and players alike.
Results in Numbers:
Campaign period:
30 days
Investment:
$20 000
Leads:
312
CPL:
$64
Average order value:
$289
Total revenue:
$90 168
Profit:
$70 168
ROI:
77%
Mixed education and humor: challenge-based trades, interactivity. Organized a giveaway of a unique prize — a gaming room
Engaged viewers with punishments, trade selection, and the opportunity to join the stream
How we achieved the result:
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Details
Sole Proprietor: Nizhenko Ilya Alekseevich
Tax ID: 773167402700
Primary State Registration Number: 320774600393423
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