Case #2
$400,000 profit
CAC — 9$
Payback period — 3 days
5,420 FTDs and $400,000 profit from players through a single blogger collaboration
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We needed to rapidly boost product awareness and create a viral story that would work both for organic reach and generate real revenue. To achieve this, we launched a collaboration between the region’s most popular bloggers — who had never appeared together before.
Naturally, we turned the launch into an event: a duel between them, where the product became the connecting element. The audience was warmed up with teasers, and we also added a PS5 giveaway for making a deposit.
Naturally, we turned the launch into an event: a duel between them, where the product became the connecting element. The audience was warmed up with teasers, and we also added a PS5 giveaway for making a deposit.
The viral effect worked perfectly: the collaboration caused a huge buzz and a wave of organic growth. In just one month, the product achieved record sales from a single blogger integration and secured market leadership in the region.
In addition to influence and organic channels, other traffic channels also benefited, lowering CAC thanks to the hype around the brand.
In addition to influence and organic channels, other traffic channels also benefited, lowering CAC thanks to the hype around the brand.
Before
Standard blogger integrations no longer generated exponential brand growth in the region. Competitors learned to copy and were diverting attention.
After
We created a wow-effect. The collaboration brought 5,420 FTD, $400,000 profit, and paid off in just 3 days. The product became the #1 news topic in the region.
Results in Numbers:
Campaign period:
1 month
Investment:
$50 000
ROI:
700%
Growth of organic deposits compared to the previous month:
х3
Payback period:
3 days
Total revenue:
5,420 FTD with CAC $9
Profit from new players compared to the average of previous periods:
$400 000
Geo reached 2nd place in profit share during the campaign launch month
The first-ever collaboration between the two most popular bloggers in the country: combined overlapping but different audience segments
The "event" effect: launch presented with a hot topic — one blogger’s giveaway against the other
The product was presented as uniting different people with a common interest — increasing income through trading
Added a PS5 giveaway among those who made a deposit
How we achieved the result:
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Details
Sole Proprietor: Nizhenko Ilya Alekseevich
Tax ID: 773167402700
Primary State Registration Number: 320774600393423
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