Case #1
Organic growth ×9
Profit from players ×7
Cohort payback — 4 months
Profit from players grew 7x with only a 4x increase in investment over one year
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The product entered the market for the first time in a highly competitive environment.
We built a media mix: 70% of the budget went to top bloggers for reach, 30% — to micro-influencers to strengthen presence.
We signed exclusive deals with key leaders to block competitor entry.
Added local mechanics: challenges, charity initiatives, and adapted memes.
We built a media mix: 70% of the budget went to top bloggers for reach, 30% — to micro-influencers to strengthen presence.
We signed exclusive deals with key leaders to block competitor entry.
Added local mechanics: challenges, charity initiatives, and adapted memes.
We constantly analyzed metrics and reallocated the budget to the top 20% of bloggers who performed best in both performance and reach.
After one year, the product became the leader in brand awareness (based on BHT), and organic growth increased 9x.
After one year, the product became the leader in brand awareness (based on BHT), and organic growth increased 9x.
Before
The product was unknown, organic traffic was minimal. The target audience was being diverted by products from adjacent industries. Competitors were only active through affiliate partners.
After
The product became the leader in brand awareness among the target audience. Organic traffic grew 9x, and player profits increased 7x. A new region entered the top 2 in profitability within 18 months after launching blogger campaigns.
Results in Numbers:
Influence channel costs increased:
4x
FTD & in-out influence + organic grew:
7x
Lead acquisition costs in other traffic channels decreased due to increased brand awareness:
by 35%
Comprehensive media mix — first appeared with top bloggers, then reinforced through micro-bloggers
Exclusive contracts with top bloggers eliminated the risk of audience burnout from competitor ads
Scaled the best cases with look-a-like bloggers from the same niche
Added text and video reviews in blogger integrations, boosting trust and conversions from new audiences
Adapted best practices from other regions to fit local specifics
How We Achieved Results:
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Details
Sole Proprietor: Nizhenko Ilya Alekseevich
Tax ID: 773167402700
Primary State Registration Number: 320774600393423
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