The task was a strong entry into a new region with a continuous flow of leads from bloggers — without the audience burning out after the first month, as usually happens.
We picked the region's top leader by subscribers and reach, signed an exclusive banning competitor ads and agreed on five mentions a month across all his social channels.
Every integration was woven into the blogger's usual content, and creatives were refreshed monthly: local holidays, product updates, personal giveaways. Plus two special projects a quarter with other bloggers to refresh the audience.