The client wanted more reach without a bigger budget. We suggested looking at intermediary commissions: we calculated their total volume, compared it with the cost of an in-house team and showed the lost profit — around 26,000 missed deposits a year.
In six months we built a buying team inside the company and removed half the intermediaries, keeping only the effective ones. We introduced strict quality criteria: native integrations, product demonstrations, proof of winnings.
Most importantly, the client gained control: the team is theirs, changes ship directly, and the expertise stays in the business.