The task was to refresh the perception of trading, lift LTV among the active audience and cut acquisition costs. We launched regular streams three times a week on an in-house blogger's channel.
The blogger and his friend traded on a dare while viewers influenced the trades; the loser performed tasks chosen by the audience. Along the way they taught trading and shared signals, plus a gaming room giveaway for deposits.
It became a show format mixing humour and profit: activity among existing players grew 15% and the cost of acquiring new ones halved.